Early childhood play is one of the most crucial building blocks for a positive future. The Lien Foundation and British Council have announced the recipients of $50,000 to create a more playful future for children across the world.
The ELEVATE StartWellTM Challenge invited applicants to present innovative concepts to improve the element of play in early childhood (0-8 years). This entails reimagine urban spaces and playgrounds. About 70 entries were received from a diverse range of countries in Asia and the UK across disciplines that included design, architecture, early childhood, performing arts, technology and communications. 12 exceptional creatives attended the ELEVATE Innovation Camp hosted by Yamaguchi Center for Arts and Media [YCAM] in Japan in February.
Enter PLAYFINDERS conceived by Paul Drury. Playfinders is about collecting and connecting traditional play cultures from around the world. It is an interactive crowdsourced map of different traditional play – from the past and from around the world. PLAYFINDERS ensures children learn new games, understand other cultures + together build a user-generated play archive. As an open-source book of knowledge, it will be searchable by type, environment, and emotional response. It also becomes an international hub of play, driving traffic rom around the world and developing a global network of play.
Mr Lee Poh Wah, CEO of the Lien Foundation says: “There are not enough playful organisations that understand the importance of play and its long-term impact on a society’s economic, cultural and creative capital. British Council is one of the few to recognise and release the power of play in its spheres of influence.