Collect and Play: Playfinders

Early childhood play is one of the most crucial building blocks for a positive future. The Lien Foundation and British Council have announced the recipients of $50,000 to create a more playful future for children across the world.

The ELEVATE StartWellTM Challenge invited applicants to present innovative concepts to improve the element of play in early childhood (0-8 years). This entails reimagine urban spaces and playgrounds. About 70 entries were received from a diverse range of countries in Asia and the UK across disciplines that included design, architecture, early childhood, performing arts, technology and communications. 12 exceptional creatives attended the ELEVATE Innovation Camp hosted by Yamaguchi Center for Arts and Media [YCAM] in Japan in February.


Enter PLAYFINDERS conceived by Paul Drury. Playfinders is about collecting and connecting traditional play cultures from around the world. It is an interactive crowdsourced map of different traditional play – from the past and from around the world. PLAYFINDERS ensures children learn new games, understand other cultures + together build a user-generated play archive. As an open-source book of knowledge, it will be searchable by type, environment, and emotional response. It also becomes an international hub of play, driving traffic rom around the world and developing a global network of play.


Mr Lee Poh Wah, CEO of the Lien Foundation says: “There are not enough playful organisations that understand the importance of play and its long-term impact on a society’s economic, cultural and creative capital. British Council is one of the few to recognise and release the power of play in its spheres of influence.


Visual Content Is King

Over 80% of learning is visual


Mad Men Integrated


Measuring Your Content Marketing Efforts [Infographic]


The Vending Machine Art Gallery #TVMAG

The East end district of Dalston once again lives up to its reputation for being off the beaten track. This time, it delivers a quirky spin on the way art is viewed and distributed. Enter the Vending Machine Art GalleryTaking place inside the nondescript setting of The Fox, E8this unique event serves up the opportunity to enjoy visual art without having to endure the unbearable stench of pretentiousness that is somewhat mandatory as such occasions. Check the video below for a sneak peak.

The Vending Machine Art Gallery is on until June 7th @ The Fox, Kingsland Road. 

View the latest catalogue here

T: 07905615547


The slickest freestyle of all time?…

Black Thought’s iconic vocal freestyle in 2000 has been taken from the documentary Freestyle: The Art of Rhyme. With ?uestlove laying down the back-beat, this footage hold prides of place on the mantle of the golden age of hip-hop!

Today, Marketing Is About Telling The Truth

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